Southam freelances for OB Management alike Emil Nava. He first trained as a lawyer but decided to end that career and enter the film industry. This is fairly unorthodox as the two career choices are dramatically different. He began making videos teaching himself the 'trade'. He worked for Agile films who shared some information on their website:
'Alex Southam is an exciting new talent, working in a dizzying variety of styles across live action and animation. Entirely self taught, his inventiveness and creativity have caught the eye with a series of diverse promos for likes of the Walkmen, Alt+J and Lianne La Havas. Alex joined Agile in August 2012.'
As Southam started, he took the roles of the Camera, Lighting and Editing to help learn the process of making a video. Now he uses a Director of Photography. He stats that he appreciates the format of music videos as, 'you can try new techniques and can have real artistic freedom' and he is less keen on commercials as they allow 'much less freedom'. Southam now uses Vimeo (the increasingly important platform) to showcase his videos as it is considered to have a higher status than Youtube.
His breakthrough came with the video Tesselate for Alt J. They had a budget of £10,000 and a large cast. It took 1 day to shoot and they used Special effects via AfterEffects.
'Alex Southam is an exciting new talent, working in a dizzying variety of styles across live action and animation. Entirely self taught, his inventiveness and creativity have caught the eye with a series of diverse promos for likes of the Walkmen, Alt+J and Lianne La Havas. Alex joined Agile in August 2012.'
As Southam started, he took the roles of the Camera, Lighting and Editing to help learn the process of making a video. Now he uses a Director of Photography. He stats that he appreciates the format of music videos as, 'you can try new techniques and can have real artistic freedom' and he is less keen on commercials as they allow 'much less freedom'. Southam now uses Vimeo (the increasingly important platform) to showcase his videos as it is considered to have a higher status than Youtube.
His breakthrough came with the video Tesselate for Alt J. They had a budget of £10,000 and a large cast. It took 1 day to shoot and they used Special effects via AfterEffects.
Another hit video he produced is Chase & Status Lost and not found.
Budget of £50,000
This video was filmed in Los Angeles using a steadicam and attempted to recreate an early 1990's VHS video look. They first attempted to film the entire video in 1 shot, however this was not possible so they reverted to using only 3 shots where they disguised the cuts to make it look like their is only 1 shot throughout. They filmed at 36 frames per second and then slowed it down to create a 'dreamy' effect.
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