Advert Progression

Firstly I created a basic template to base my advert on (This is subject to change)

Fished result

Creating the Digipak

Below is the progression of my Digipak:

I started of with this image of a brick wall found of Google as a basis for the cover of my digipak.

I added a gradient to the picture and altered its hue and saturation making it darker. I then proceeded to add a bar code and other information inspired by research i previously carried out on digipaks and album covers.

I took a photo of my self and through photo shop I added the minimum... filter to create a sketch effect and altered the image so the sketched lines were darker and there was a hint of color.

I then added this image to the picture of the brick wall and at this point decided to go with a 'graffiti' look to the album cover. To do this I attempted to create a newly painted look to the image on the wall through paint splatters and the font of the writing. To create the writing I used the 'painterz' font, and added a stroke/outline and then removed the inside fill of the writing.

I wanted the digipak to relate to the song in some way so I decided to create the in side with lights taken from the title of the song. To do this I used the picture of lights below.

I first created a blank template to complete my work

I then added the previously shown picture of lights, set it's format to screen allowing for a glowing, bright effect as shown below, and then duplicated and extended the image.

I then added a gradient to the image to complete it and added pink lights at the bottom.

I then proceeded to add the pictures to their corresponding panels.

I then decided to create the CD following the inside theme of lights. I used part of the image I created for the inside panels, placed it half on the cd, duplicated the image and rotated it matching the opposite side. I then added the name of the song keeping with the theme of writing I used throughout.

Pop music video - Key conventions brainstorm

Hip Hop music video - Key conventions brainstorm

Camera shots:(Below are shots commonly used in hip hop music videos)
- Low Angle Shots
Low angle shots display dominance as the artist is looking down at the camera and therefore the audience inferring that they are above everyone and highly important.
- Close ups

Close ups also display the dominance of the artist. The artist is usually framed in the center of the shot with there face being clearly shown, portraying their importance and authority over others.

Editing:
-Fast editing
These music videos are commonly fast paced, therefore the editing must also be to keep up with the pace of the song.
-Jump/Quick cuts
Jump cuts are a standard cut in many videos and they are extremely prevalent in hip hop videos. They are simple and allow for faster editing.

Mise-en-scene

-Girls

In many hip hop music videos the artist will be surrounded by women who do not relate to the song. They are portrayed as sex objects and are quickly dismissed by the main artist. This highlights their dominance and relevance.

-Fast/Expensive Cars

These are shown as objects/icons of wealth and power

-Crew
Hip hop artists commonly have a group of people with them and are usually portrayed as the leader conveying their power, authority and status.
-Dancing/club atmosphere
This is commonly used to show the artists status or to increase the 'party' mood of the song.
-Working out
The main artist can also be seen working out during the video, portraying their physical dominance.

Costumes and props

-Sports clothes
These clothes are commonly used in hip hop video and display the artists physicality during the video.

-Jewelry
Chains and rings are very common in these videos and display wealth and power during the video.

Album art analysis

Below are some album covers I took inspiration from when creating my digipak/ album cover. The first is Eminem's Relapse album cover and the second is Drake's Nothing was the same album cover.

Eminem Relapse

Eminem's face is situated in the centre and is the focus of the cover drawing the viewer's eyes directly to him, immediately recognising the artist. This highlights his face, important status and power/dominance. The face is distorted in some way and appears to be created from 'pills' which at the time was a controversial topic for the artist. Before the release of this album Eminem was supposedly having 'problems' with drugs which he recovered from and then relapsed after the second divorce of his wife and the death of his best friend. After recovering from his relapse he then published the album. This image of the picture relates with the name and nature of the album and his situation in life.

Drake Nothing Was The Same - Deluxe

Drake Nothing Was The Same - Standard 

There are separate covers for the different versions of the album. The cover uses artwork to create a picture, appearing to have meaning. For example it can be inferred that the child is the young persona of Drake, as he stated in a previous interview he wanted to go back to his roots. Drake's face is also centred in the middle of the cover highlighting his importance and status of album. It also allows fan's of Drake to easily identify the artist of the album. The artwork also provides a collectable feel to the album cover encouraging fans to purchasing the hard copy of the album.

These and other album covers inspired my creation. I wanted to create an album cover that resembled art of some sort and was connected to the song/video.