Below is my final music video for my A2 media Coursework

Green Lights Digipak

Below is my first attempt at my green lights Digipak;

*The inside panel/top row pictures (lights) are upside down on the digipak as it would be printed out on card and folded at the middle.

Front Cover

Back Cover

Left side Cover

Side of cover

Inside panels

CD

Green Lights Advert

Evaluation Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

-Camera
-iPhone
-Mac
-PC
-Photoshop
-Youtube
-Final cut express

Research

I used multiple media technologies to aid my research of music videos. I constantly referred to youtube to analyze music videos on my blog. The camera and tripod were both used to create a vox pop where my group identified specific questions to ask random members of our year in order to analyze the results and find out more about music videos and how they influence consumers. We then used final cut express on the mac to edit, render the video and uploaded it to youtube, the platform we choose to showcase our video.

Planning

Within the planning phase I used the camera to take pictures of the individual segments of my story board, which were then uploaded onto the mac and then imported into final cut express where I used the images to create an animatic of the storyboard which was then rendered and uploaded to youtube. The iPhone was used to take pictures of the costume the main character would wear.

Construction

Withing the construction phase a variety of technology was used. The camera and tripod were used to film the clips for my music video. The camera recorded video whilst the tripod allowed for steady shots. The iPhone was used to take pictures of the locations we recorded at for proof of recording. The mac was used to accumulate the recorded clips and edit. To do this editing software is required. The editing software used for the music video was final cut express. The final edited version of the music video was then uploaded to youtube allowing users to easily view the video. To create the digipak and advert I used the software photoshop on my PC.

At the beginning of the year I had limited experience with editing on a mac using the final cut express software. Throughout the process of creating my music video I successfully used the software to produce the final music video learning how to use the software through utilizing online tools (such as youtube and google), peers and through experimenting with the software (i.e. testing effects and transitions on clips).

Evaluation Question 3

What have you learned from your audience feedback?

Throughout the process of creating my music video I presented my ideas to the members of the public of the same age group whom are interested in this genre of music creating a guide to follow on what form the music video would take. To do this I utilized surveys. This was an anonymous and easy way of presenting and collecting information without causing the interviewee to become uncomfortable under circumstances such as in front of a camera. The interviewee would be able to think about their answers without any pressure because of the lack of time constraints and simplicity (preventing them from becoming overwhelmed). Furthermore the survey is completely confidential allowing them to express their opinion without the feeling of them being judged. These arguments suggest to me that surveys were the best way to conduct my audience research. To create surveys I used the free online software available from survey monkey: https://www.surveymonkey.com

Below is the first survey I produced. The purpose of this survey was to identify my target audience and what they look for when watching hip-hop/rap music videos.
Click here to take survey

Results:

Overview

Through these results we can infer that my target audience are males of the ages between 17-21. Although most people who answered like well known artists that create high budget videos.

Below is the second survey I produced. The purpose of this survey was to evaluate my music video.
Click here to take survey

Results:

Overview

The key points I took note of from the results conceived are: The majority of the feedback suggested they enjoyed my video. The lip syncing is well matched and the video is edited fairly well. However points of criticism include location for the first verse is too long and there are no props. For the future I will film more clips allowing eradicating the drawn out first verse location, although this is not a significant point as the video was made to be this way a previously stated.


Below is the third survey I produced. The purpose of this survey was to evaluate the digipak and advert.
Click here to take survey

Results:

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Overview

Through the results it is clear that the interviewees like the digipak and can tell the genre of the song by simply looking at the album cover. However most people inferred that the song would be about drugs after looking at the digipak which are not relevant to the song. In terms of the advert, again the general view is that advert is well made and the genre of the song is easily inferred. However again the meaning of the song was mis inferred as the majority believed the song would be about hardship at first glance of the advert. All results suggest that everyone agrees that the advert and digipak relate to the song.

Criticisms of survey

From extensive use of the surveys problems have been brought to my attention. The results may not be reliable as small pool of the public whom most of them enjoy hip-hop/rap completed the survey. To ensure the results are more reliable and any outliers can be identified, a larger group of the public need to be surveyed of which both enjoy and do not enjoy hip hop. More complex questions could have been asked providing more specific results.

Evaluation Question 2

How effective is the combination of your main product and ancillary texts (DVD digipak, Magazine advert)?

Created on powtoon

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?