Vox populi (latin) - voice of the people
Vox pops are interviews that are usually shown in a public place. A journalist will ask questions to a variety of random people where they will then provide their opinion. This creates a varied pool of answers that is edited to be fast and simple, cutting only to the participants answers. They are often used on news programmes to show 'balance' between their stories as it shows multiple points of view. News programmes such as the BBC's, by law have to be unbiased and this is a good way to do this.
Below is a video of a vox pop aired on the BBC News about the general election;
http://www.youtube.com/watch?v=Jf3HRCjduoY
In this example of a vox pop a reporter opens with the topic in hand and then goes on to asking questions on the topic spontaneously to members of the public.
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