A2 Media Studies - VOX Pop Evaluation

We created Staged Vox Pops where we asked people in our school to participate in an interview using set questions. The questions we used are as follows;

1. Do you watch Music Videos?
2. What is your favourite Music Videos and why?
3. What do you like about Music Videos?
4. What makes a great Music Videos?
5. On what platform do you watch Music Videos?

Process

First We specified the interviewer, Camera operator and the Microphone operator. The interviewer then looking into the camera asked the above questions. We then recorded the interviewer asking the questions to the selected student, which we then repeated until we had a sufficient amount of clips.
We then started editing the clips we had accumulated.
Below is the Vox Pop we created;



Evaluation

What we wanted to find out...
Through the questions we asked in our vox pop, we wanted to understand what people want to see in a music video. To do this, first we asked the most important question, "do you watch music videos', which allowed us to make sure we were acquiring relevant information from people that actually watch music videos. However this question may be too general as it only told us if they watch music videos or not, it did not allow us to specify how often they watch music, weather it is occasionally or very often. This in turn could affect the later questions and research gathered, as people who do not watch many music videos may not have a solid idea on what they think on the matter. For instance, someone who has a very limited experience in watching music videos may have a less developed argument on what makes a good music video than a more seasoned viewer of music videos. The second question, "what is your favourite music video and why" is more specific than its predecessor, due to the use of the word "why", forcing the public to think about the answer and provide a more detailed explanation on their reasoning on why the music video is their favourite, which in turn provided us with a valuable insight on what members of the public enjoy about music videos, looking at their preferred videos. However the answer to this question is subjective and therefore can produce a varied pool of answers which can make the information gathered more difficult to evaluate. The third question we asked,"What do you like about music videos" may be confused with the fourth question "what makes a great music video" as for most people, what they like about music videos in general, is what they feel makes a great video in their opinion. This can cause the interviewee to repeat themselves. Through this question ("What do you like about music videos") we wanted to find out what features members of the public focus on when deciding weather they feel a music video is good or not, personally to them. Whereas through the fourth question,"What makes a great music video" we wanted to find out what the general idea of a good music video, which is not personal to the interviewee. The final question: "on what platform do you watch Music Videos" was chosen as the previous question we were going to use ("where do you watch music videos") was very vague and was open to interpretation meaning that conclusions could be made which are not about the question we intend to ask (answers we want; e.g Youtube, MTV etc.)