Richard dyer: star theory

Dyer believes that artists are constructed through artificial images produced from advertising/promoting their brand/image. There are many outlets a artist can be viewed from: Websites, downloads, DVDs/films, CDs etc. He claims artists that are 'real' (organic) and whom are not groomed by record labels attempting to change their image are preferred by a mass audience as it provides a unique selling point. Dyer states that artists are commonly manufactured to appeal and sell to specific audiences including both niche and whole markets. He also beliefs that artists can become 'trend setters' due to their prevalence in the media and how they are idolized and glorified as dominant versions of 'us' humans by consumers and multiple media outlets. Beliefs and culture the artist holds can be adopted by fans and this is even more prevalent today as the lives of artists today are advertised in multiple outlets (such as magazines) allowing consumers ease of access.