My favourite music video so far is Eminem's Without me. I enjoy the fact that the video is very comedic and entertaining making it more enjoyable. This can be seen as a typical Eminem video as it conveys humour and his videos and songs are known to be either humorous or serious. The video can be seen as 'daring' as he is again contra-versal and he can be seen as bold as he is know typically to convey a statement through his songs and videos, creating awareness for him due to word of mouth and through the media which he uses to his advantage. Exploiting this he increases popularity of his brand allowing him to gain more exposure and revenue. Eminem uses vulgar actions throughout the video and creates a persona of Elvis (pulling out a giant sandwich from the toilet) and an Islamist extremist in a cave (dancing) and ridicules them throughout. This further creates controversy gaining the song more publicity. The song follows the music video throughout. The lyrics match the situation and occurrences in the video. For example at the start Eminem is at the hospital, having an operation, alike the lyrics. The video also tells a story relevant to the song. Eminem creates a persona 'rap boy' and saves children from explicit songs with his Dr Dre as his partner, together taking the form of what looks like the characters batman and robin. This links to the song as he is saying that the world needs him and the way super heroes are needed by the world in films. He is also protecting children form explicit music in the video when in 'real world' the majority of his music is explicit and vast amounts of a younger audience listen to him, leading to some parents disliking the artists as they feel he portrays negative images to their children. This is very controversial which also links to his lyrics as he says;
"Now this looks like a job for me so everybody just follow me
'Cause we need a little controversy,
'Cause it feels so empty without me"
(http://www.azlyrics.com/lyrics/eminem/withoutme.html)
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